How to Get “Tough” on Your Fitness New Years Resolution Goals with Tough Mudder CEO Will Dean

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Show Overview: We all need a jumpstart to our exercise routine form time to time to keep the enthusiasm going - especially in the new year. With the first month of 2016 quickly coming to a close, how can you stay on track with your New Year’s fitness goals? Joining me with a few tips is Will Dean, CEO and Founder of Tough Mudder. (@ToughMudder)

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Committing to exercise continues to be the top New Year’s resolution for Americans, but according to the Wall Street Journal, “people with the noble New Year’s resolution to work out or work out more should mark their calendars: That resolve starts to waver in the third week in January, data shows.” With the first month of 2016 quickly coming to a close, how can you stay on track with your goals?

The best way is by committing to a specific goal and timeline that will keep you motivated. Tough Mudder is a 10+ mile course full of world-class obstacles designed to encourage teamwork and camaraderie, while testing both physical and mental strength. Committing to a Tough Mudder is a surefire way to make sure your resolutions stay on track. On this episode of Business, Life, and CoffeeWill Dean the CEO & Founder of Tough Mudder share with you what a Tough Mudder is, what a typical event is like, why an event like Tough Mudder is so beneficial for keeping New Year’s exercise resolutions, and where events will be held in your area.


About Will Dean:

Will Dean is the Founder and CEO of Tough Mudder, a hardcore, 10+ mile obstacle course series with more than 60 annual events across 8 countries. The company has reached more than two million participants to date, who have raised more than $9 million for Wounded Warrior Project, Tough Mudder’s charity partner in the United States. At 28, Dean, then a second-year MBA candidate at Harvard Business School, came up with the idea for Tough Mudder while sitting in his dorm room and submitted a proposal to Harvard Business School’s Business Plan Contest. In 2010—less than a year later—Tough Mudder’s first event was held at a ski resort in Pennsylvania. In fewer than six years, Tough Mudder has grown into the premier adventure challenge series in the world.

Tough Mudder has been awarded the #2 spot on Crain’s Fast 50 list, and Dean received the WWP Talkhouse Award for his service efforts, was included on Fortune’s 40 Under 40: Ones to Watch list, and won the National EY Entrepreneur Of The Year 2013 Emerging Award.